Storied Detroit agency Campbell Ewald has named Jim Palmer its new CEO.
Most recently Mr. Palmer served as chief client officer, succeeding Bill Ludwig. Mr. Ludwig suddenly departed the shop in mid-June after clocking more than 30 years at Campbell Ewald -- during which time he ascended from a copywriter to chief exec. The timing of the exit was surprising, on the heels of CE picking up Cadillac's account (along with sibling shops Hill Holliday and Lowe) after a pitch. He's moving on to an unspecified new ad venture that "could see him remain connected to IPG," according to a statement from Interpublic.
Ad Age previously reported Mr. Palmer was the front-runner for the post. He's another longtime CE staffer, having joined in 1991, initially focused on the agency's publishing division. Before that he held sales and marketing positions with Westin Hotels and Merrill Lynch. Under him, Kathleen Donald, the agency's current president, will become chief operating officer and take on additional management responsibilities.
"These are exciting developments in the evolution of Campbell Ewald that position the agency for the future and place it on the global stage," said Interpublic Chairman-CEO Michael Roth in a statement. "Jim Palmer has been a key driver of client growth at the agency for some time now and recently led the IPG team that won the Cadillac assignment. He'll be a strong CEO for Lowe Campbell Ewald, working alongside Kathleen, Chief Creative Officer Mark Simon and a cohesive senior team."
A new shop: Lowe Campbell Ewald
As part of the series of changes, Interpublic is once again rejiggering global micronetwork Lowe. Under a new arrangement, Campbell Ewald will join Lowe and the new agency is being renamed Lowe Campbell Ewald.