Move Comes Before Expected Summer Acquisition of Bank One

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NEW YORK (AdAge.com) -- J.P. Morgan Chase & Co. is launching a review of its consumer business advertising accounts in anticipation of its acquisition this summer of Bank One, according to executives close to the situation.

The agency review covers branding, transition, card services, strategy, design and perhaps media and creative for the two banks' consumer accounts as well as their small- and midsize businesses. A decision should be in hand by summer, when the acquisition is complete.

J.P. Morgan Chase's media agency is Interpublic Group of Cos.' Foote Cone & Belding, New York; sibling Martin Agency in Richmond, Va., won creative for retail banking in December. Bank One's creative agency is New York independent Gardner Nelson & Partners and its media shop is Aegis' Carat.

J.P. Morgan Chase spent $43 million in measured media last year, according to TNS Media Intelligence/CMR. Bank One had spending of $143 million in 2003 and $82 million the year before.

The agencies either could not be reached or referred calls to the marketers, which declined to comment.

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