Marketer Downplays Any Conflict With Agency's Sun Microsystems Account

By Published on .

NEW YORK (AdAge.com) -- Software provider Novell, Cambridge, Mass., has selected WPP Group's J. Walter Thompson, New York, to handle its creative and media account, a Novell spokesman said.

The spokesman declined to specify spending, but executives close to the review estimated billings at $30 million.

JWT bested incumbent SicolaMartin, Austin, Texas, and Interpublic Group of Cos. siblings Mullen, Wenham, Mass., and Hill, Holliday, Connors, Cosmopulous, Boston, for the combined creative and media duties.

Downplays conflict
Novell downplayed any potential client conflict within JWT, which last week retained the $100 million Sun Microsystems account.

Noting that the two accounts will be handled out of different offices -- Sun in San Francisco, Novell in New York -- the spokesman said, "We compete in some areas but Sun is primarily a hardware company. We create software that runs on their systems. Our assessment is that it wasn't a sufficient reason not to go with J. Walter Thompson."

JWT declined comment.

~ ~ ~
Tobi Elkin contributed to this report.

Most Popular