Kirshenbaum Bond Co-Founder Says Goodbye to Agency After 23 Years

Jon Bond to Launch Marketing Venture This Summer

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Jon Bond
Jon Bond
NEW YORK ( -- Jon Bond, the co-founder of Kirshenbaum Bond Senecal & Partners, has left the agency, with plans to launch his own venture in the marketing-services arena by this summer, executives familiar with the situation said.

Whether his name will stay on door at the New York agency, which is one of the key shops under the umbrella of Toronto-based holding company MDC Partners, remains unclear.

Mr. Bond declined to comment on his next move, and a spokeswoman for the agency declined to comment beyond a brief prepared statement that included the following: "We will always consider Jon a great friend, and we wish him much success in all of his future endeavors."

The acknowledgment today of his departure follows months of buzz in agency circles that Mr. Bond has been pursuing a career outside of the shop he founded in 1987 along with Richard Kirshenbaum, who stays on as chairman.

That buzz coincided with the arrival in August of Lori Senecal as president-CEO and a wave of management changes at the agency that followed. Those changes include: the exit of former CEO Aaron Reitkopf; the hiring of former Deutsch executive Mick McCabe as the shop's first chief strategy officer; and former Razorfish exec Marc Lucas as chief creative officer.

In the early days of the agency, Messrs. Bond and Kirshenbaum won accolades for their work for Kenneth Cole and Snapple. The agency is now in the midst of a reinvention and will need to rope in some bigger fish. Last year, it lost a big account, Wendy's, and recently said goodbye to its Panasonic business, though it did score a win late last year with Vanguard. Other current accounts include Capital One and BMW, the latter of which is known to have tight ties with Mr. Bond.

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