Assignment for Peet's Coffee & Tea to Include Guerrilla Tactics

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SAN FRANCISCO ( -- Peet's Coffee & Tea, Emeryville, Calif., has named Kirshenbaum Bond & Partners West, San Francisco, its agency for a new integrated campaign.

The effort, aimed at drawing new customers, will include traditional and guerrilla tactics, said Nigel Carr, managing partner and general manager of the agency.

Peet’s, with 65 company-owned stores, also distributes coffee through specialty grocery stores, online, mail order, and commercial food service channels.

The account was at VitroRobertson, San Diego, but had been dormant. Billings were not disclosed.

The win is Kirshenbaum’s second in recent months. In late October, the shop won a $6.5 million integrated campaign for, a Web site offering airplane and hotel packages. A campaign for the site breaks in January

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