Kirsten Flanik Named President of BBDO New York

John Osborn Will Remain CEO and Oversee 'Macro' Issues

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Kirsten Flanik and John Osborn
Kirsten Flanik and John Osborn Credit: Billy Siegrist/Courtesy BBDO

Omnicom's BBDO New York has promoted Kirsten Flanik to be president of the office.

Ms. Flanik was most recently managing director and has been overseeing a number of accounts, including FedEx, ExxonMobil and Tropicana, since she took the role in 2011. She joined the agency in 2006 to oversee the Mars U.S. business. John Osborn, president-CEO for the past 12 years, will retain his CEO title, and Ms. Flanik will report to him.

The move, Mr. Osborn said, gives him the opportunity to focus on more "macro" issues, while Ms. Flanik can focus running the office day to day. "In order to stay focused on our current portfolio of clients while continuing to push out new practice areas like retail, pharma and healthcare, all while growing in data and analytics and comms planning, we frankly need to share responsibilities," said Mr. Osborn, adding that "we pride ourselves on being nimble, but we need to be doing that and pushing out into new practice areas, which I've been really involved in." The pair will be splitting the oversight of clients, though Ms. Flanik will add more to her roster.

Ms. Flanik was named an Ad Age Woman to Watch in 2010, and was featured in Ad Age's "100 Most Influential Women in Advertising" in 2012.

"In a business that never stands still, I'm excited to take this next step at BBDO New York as we continue to expand and evolve our offering," said Ms. Flanik in a statement. "I look forward to building on the strong partnership and teamwork that already exists between myself and John and the rest of the BBDO New York leadership team."

Other key executive moves at BBDO New York of late include the hiring of Tina Allen, who last year joined BBDO New York as head of data and analytics.The agency last year promoted Crystal Rix to director of business development.

Business wins over the last year include Subway,, Tropicana and Bacardi, though the agency last July lost Bud Light to Wieden & Kennedy.

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