Though the coronavirus pandemic has prompted the industry's awards festivals to go virtual or cancel altogether, the International Andy Awards has carried on and today announced the big winners of its 2020 fete. VMLY&R Poland’s “Last Issue Ever” won the show's top honor, the GRANDY. The campaign for Gazeta.pl, BNP Paribas and Mastercard turned a long-running pornographic magazine into an outlet for women’s empowerment—before shutting down the paper for good on International Women’s Day. The effort previously nabbed the Glass Lion for Change Grand Prix at Cannes last year.
BBDO New York took the Richard T. O’Reilly Award for Outstanding Public Service for the harrowing “Back to School Essentials” for Sandy Hook Promise, which turned the traditional fall retail message into a dire warning about school shootings.