Leo Burnett wins Wingstop national account

New CMO orchestrates agency shake-up

By Published on .

Credit: Wingstop

Wingstop Inc. has picked Leo Burnett Chicago and 3Headed Monster as its new creative agencies as the restaurant chain keeps pushing for growth.

The chicken wing restaurant, which has more than 1,200 locations globally, says Leo Burnett Chicago is its new lead creative agency. The Publicis Groupe shop will handle integrated marketing communications strategy, including advertising, promotion, measurement and optimization efforts.

Local marketing for Wingstop's franchisees, meanwhile, will be handled by 3Headed Monster, which like Wingstop is based in Dallas. Barkley was Wingstop's prior creative shop. Publicis' Starcom continues as Wingstop's media agency.

The agency shakeup comes after Wingstop named Maurice Cooper as CMO in June. His appointment followed the resignation of CMO Flynn Dekker in March.

New creative work is set to debut in early 2019.

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