Liz Ross Resigns as U.S. President at Tribal DDB

Second Big Personnel Loss for Omnicom Shop in Less Than a Year

By Published on .

NEW YORK ( -- In a surprise move, Liz Ross has resigned as Tribal DDB's president of U.S. operations and global chief marketing officer.

Liz Ross
Liz Ross
The announcement was made internally to staffers today. Ms. Ross will leave the Omnicom Group global digital network effective early next month, and the job is not expected to be filled.

Open to different opportunities
Ms. Ross told it was simply "time to move on," but declined to elaborate. She said she is weighing a couple of options for her next career move. The 15-year Madison Avenue veteran, who was promoted to her most recent post at Tribal last June, is likely to remain in the agency world, but given the unstable business environment is keeping an open mind.

"I love agencies that value and love creative," Ms. Ross told "I've grown up in the agency world, and in terms of my next move, it'll probably be on the agency side, but I'm open. The agency business is wacky right now, and I really want to make the right next move."

"There are amazing people at Tribal, and I was lucky to work with a team that was that good," she added. "I think [Tribal Worldwide CEO Paul Gunning] is the perfect leader for the company at this time, and he has, and will continue to do a great job."

Mr. Gunning couldn't be reached for comment.

The loss of Ms. Ross is the second major leadership blow for Tribal in recent times, as its former CEO Matt Freeman -- handpicked a decade ago to build the global digital network -- departed last summer for a publicly traded ad network now dubbed Betawave.

Ad Age's A-List
Before joining Tribal in 2004, Ms. Ross spent time at Modem Media in San Francisco prior to its sale to Publicis Groupe. There, she led the agency's business-development group, working with a range of clients, from General Motors to General Electric.

Last year, Tribal DDB was the first digital agency to be named Ad Age's Global Network of the Year. This year, it was one of the 10 shops to make the Ad Age's Agency A-List.

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