Loews Hotels Seeks Agency for Creative and Media in the U.S.

Catch New York Has Handled the Business for the Last Three Years

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Loews #travelforreal - Loews Atlanta @daydreaminggal
Loews #travelforreal - Loews Atlanta @daydreaminggal Credit: Loews/Mary Katherine Philips

Loews Hotels is on the hunt for a new agency to handle creative and media in the U.S., according to people with knowledge of the matter.

Catch New York was the incumbent on the account. "We are proud of our creative work and the awards we earned working with Loews over the last three years. But the most fulfilling part of our collaboration was seeing how our efforts drove unprecedented business results, year after year," said Joseph Perello, co-founder and managing partner of Catch New York, via email. "We are grateful for our experience with Loews Hotels and we wish their new team the best of luck."

It is understood that Avidan Strategies is leading the review. A Loews Hotels representative told Ad Age that the company has nothing to say regarding the RFP.

At the start of the year, Loews Hotels brought on Oliver Bonke as its first chief commercial officer. Mr. Bonke, like Loews Hotels' CEO Kirk Kinsell, who took the helm last year, joined the company from the InterContinental Hotels Group. The company has recently been running a social media campaign carrying the hashtag #travelforreal.

Earlier this month, the hotel chain's parent company, Loews Corp., reported a net loss of $65 million for the second quarter of the year, and a revenue dip of 2.9%, year-over-year, to $3.3 billion. Loews Hotels, however, performed well in the second quarter, with revenue increasing 13%, compared to the same period in 2015, to $189 million.

Loews Hotels has 23 hotels and resorts across the U.S. and Canada, with 7,900 employees. The New York-based company spent more than $4.8 million on measured media in 2015, according to Kantar.

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