Lori Senecal Named Global CEO Of CP&B

Newly Created Role Will Oversee Global Growth

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MDC Partners' CP&B is naming Lori Senecal global CEO, a newly created position. She had been president-CEO of MDC Partner Network and global executive chairman at KBS, a MDC sibling shop.

Ms. Senecal will continue in her role as president-CEO role at MDC Partner Network but is leaving her post as global executive chairman at KBS, a sibling of CP&B. There are no immediate plans to fill her KBS role, a KBS spokeswoman said.

At CP&B, she'll be charged with overseeing the shop's global growth and expansion, managing the coordination of its eight international offices as well as further development, the agency said.

"Lori understands and loves this agency," said Chuck Porter, chairman of CP&B. "She shares our values and passion, and she brings an extraordinary level of management experience and expertise. Everything I'm not good at, she is. And along with Andrew Keller, Steve Erich, Richard Pinder and our new creative leaders, I think we have a global A team."

Andrew Keller, CP&B's current CEO, will continue in that role with a focus on the U.S. He and international CEO Richard Pinder -- who came into CP&B through its acquisition of House Worldwide in 2014 -- will report to Ms. Senecal. "It gives everyone a chance to focus on what they are great at," a spokeswoman said.

Ms. Senecal's appointment comes after CP&B won the global Infiniti account back in October, a win that came after a year of aggressive new-business efforts. Mr. Porter told Ad Age in early 2014 that the agency was looking to expand its footprint globally, namely into booming markets like China, which CP&B is eventually slated to do in light of the Infiniti win. (Anomaly, another MDC agency, is helping CP&B on Infiniti marketing in China for now.)

"I look forward to playing a significant role in the global growth of the agency, by working with the exceptional talent across offices," Ms. Senecal said in a statement.

Ms. Senecal was CEO at KBS until August 2014, when she was named to the global executive chairman post there and to the broader MDC role. As president-CEO of MDC Partner Network, she consults with MDC agencies to identify growth areas.

KBS named Guy Hayward its first global CEO in January.

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