In the first of a series of four video interviews conducted during the Cannes Lions International Festival of Creativity, WPP CEO Martin Sorrell talks to Ad Age about what WPP would have, and would not have, done with Sapient had the company bought the digital agency and technology giant. Rival Publicis Groupe ultimately acquired Sapient in a multi-billion-dollar deal.
Tune in tomorrow at the same time for the next chat with Mr. Sorrell, in which he discusses review mania, measurement and rebates.
Video shot by Karel Brissaud
