Nine Agencies Pitch for $25 Million Ad Account

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SAN FRANCISCO ( -- Online dating service this week is expected to narrow the review for its anticipated $25 million advertising account from nine agencies.

The incumbent, Launch Partnership, Dallas, owned by Interpublic's Temerlin McClain, is pitching.

DDB Worldwide, Dallas and Chicago; GSD&M, Austin, Texas; and Goodby, Silverstein & Partners, San Francisco, all part of Omnicom Group; Havas' Arnold Worldwide, Boston; Interpublic's Mullen, Boston; independent Ground Zero, Los Angeles; Publicis Groupe's Publicis Seattle; and WPP Group's Berlin Cameron/Red Cell round out the remoianing contenders.

Select Resources International, West Hollywood, Calif., is the consultant.

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