Matt Weiss Joins Havas Worldwide as Global CMO

Part of Job Will Be to Help Agency Grow Through New Business

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Matt Weiss, an alumni of McCann and Kirshenbaum, will join Havas Worldwide as its global chief marketing officer.

Matt Weiss
Matt Weiss

Mr. Weiss' move comes just three months after Havas dumped the Euro RSCG name and rebranded its 316 offices as Havas Worldwide. He'll join the agency in January, and part of his job will be to help the agency grow, particularly through new clients.

"Whenever you go through a rebranding, there are always questions about what does it really mean?" said Mr. Weiss. "What are the assets of it from a client standpoint? How is it going to benefit clients? There's probably a lot of questions about what that means for potential new clients. That's one thing I'll do: partner with leadership to make sure the story of Havas is being told the right way."

Mr. Weiss added that he was drawn to the scope and scale of the Havas Worldwide network and its stance as what he calls one of the most digitally innovative global networks. He will replace Naomi Troni, who recently took the CEO post at Havas Worldwide Southeast Asia.

"Matt's experience working with some of the world's largest and most innovative brands will be a huge asset in driving our clients' businesses forward, and with it our own growth," said Havas CEO David Jones in a statement. "He has an impressive track record in winning new business, gets both brand and digital, and shares our enthusiasm for the enormous opportunity that the digital revolution presents to our clients and our own business."

Mr. Weiss is a veteran in global marketing, having spent eight years at McCann Worldgroup as chief growth officer. He worked at the network for 17 years and had a role in McCann's multinational clients, such as Johnson & Johnson, Intel, Verizon Wireless, Coca-Cola and MasterCard. He's also credited with being part of the team that brought MasterCard's "Priceless" campaign to market.

He left McCann in 2010 to join Kirshenbaum Bond Senecal & Partners, where he was the agency's chief of staff.

Since rebranding, Havas Worldwide has won global work for Louis Vuitton and Berluti, Diet Coke in Europe, the European Central bank and Unilever's global data account.

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