Former McCann Creative Exec DiSesa Joins Consultancy R3:JLB

Will Lead Series of Talks, Workshops Aimed at Helping Marketers Manage Agencies

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Former McCann Erickson creative exec Nina DiSesa has joined consulting firm R3:JLB -- the shop formerly known as Jones Lundin Beals -- as creative management consultant.

Ms. DiSesa, who will be based in New York, is being brought in to R3:JLB lead the Creative Management Series of workshops, seminars and lectures, which aim to help marketers get the most out of their agency relationships by better understanding and managing their creative resources.

Ms. DiSesa served as chief creative officer of McCann from 1994 to 2004 and as chairman of the New York office from 1998 to 2010. She retired from the agency business in December. In her 30-plus -year career, Ms. DiSesa also had tenures at WPP's JWT and Y&R.

"We have always wanted to add a creative consulting component to our services to help our clients improve and increase the value of their agency relationships," R3:JLB CEO David Beals told Ad Age . "We're looking at this as an enhancement we've been trying to do for a long time. We needed someone with a powerhouse creative reputation, and Nina is that person."

"One of the biggest challenges marketers face is managing their creative agency and getting the most from the creative people they depend on," Ms. DiSesa said in a statement. "The reality is that it's not that hard if you understand a creative person's hot buttons and how to push them. Marketers need a better understanding of the pivotal role they themselves play in getting more respect and better creative work from their agency partners."

R3:JLB may be best known for its agency-search consultancy. The firm, which was formed in September 2010 when Jones Lundin Beals and R3 merged, is currently overseeing the review of SC Johnson's global marketing account. Jones Lundin Beals prior to the merger has conducted reviews for Levi's, Discover and Johnson & Johnson, among others. Its other services include advising on agency compensation, as well as agency performance management.

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