Former McCann Worldgroup Exec Eric Keshin Lands at HP

Will Oversee External Communications in Tech Giant's Personal Systems Group

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Three months after Eric Keshin exited McCann Worldgroup -- ending a three-decade career at the Interpublic Group of Cos. agency -- he's now taken up a marketing post at one of McCann's clients: Hewlett-Packard.

On the one hand, it's a logical place for Mr. Keshin to land; he spent years working on the HP business and developing contacts at the Palo Alto, Calif., tech company.

On the other, it means he's going to be partnering with the same agency that's understood to have asked him to leave just a few months ago. Over the course of his career Mr. Keshin spent time in a range of roles, including account management, as the chief operating officer of the agency and, most recently, served as CEO of McCann's global production unit, EXP. His departure came amid a wave of changes in the executive ranks at McCann by made by CEO Nick Brien.

Whether McCann will feel any impact as a result of Mr. Keshin's new role remains to be seen.

He quietly joined Hewlett-Packard Personal Systems Group two weeks ago, taking over all external marketing-communications activities -- including advertising, digital, social media, public relations, industry analyst relations, events and sponsorships.

Those duties had been under Richard Gerstein, senior VP-strategy and worldwide marketing, who will now focus on the customer experience, product solutions and customer research. The new division of duties is much like that of former HP Personal Systems Group marketing executives Satjiv Chahil, whom Mr. Gerstein replaced, and David Roman, who was VP-worldwide marketing and communications until he left in March 2010 to join Lenovo as its CMO.

Mr. Keshin reports to Todd Bradley, exec VP-Personal Systems Group. The group includes HP computers, smartphones, tablets, personal-storage and internet-solutions products.

"As a member of my direct staff, we will benefit from Eric's creative and market-building talents across consumer and business-to-business segments," Mr. Bradley said in a statement. "He'll help us communicate the potential of our unparalleled product and service portfolio."

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