McGarryBowen Appoints Tom Sewell President in New York

Previously Executive Managing Director Leading Verizon Account

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Tom Sewell
Tom Sewell

Tom Sewell will ascend to the role of president of McGarryBowen New York effective July 1, the agency said Monday.

Mr. Sewell was previously executive managing director, leading the Verizon account. He replaces Jennifer Zimmerman, who has been serving as acting president since Bill Borrelle left to join Pitney Bowes in September 2013. Ms. Zimmerman will return to her role as the Dentsu Aegis shop's global chief strategic officer.

Mr. Sewell joined the agency in 2008, and since then has led a portfolio that includes JPMorgan Chase and Reebok. He led the launch of Verizon Droid and helped the agency attain agency of record status for the client. Prior to coming to McGarry, he was a VP at Merrill Lynch. He has also spent time at Y&R and Lot21.

"Creative, powerful storytelling has always been at the heart of mcgarrybowen, but moving forward, you'll see an even greater emphasis on creativity," Mr. Sewell said in an email. "A big focus for me is building a culture that inspires creativity, not just in the creative department, but across our entire agency. Technology is changing the marketplace, but great, creative ideas are what transform, inspire, and endure."

"The future and opportunities for mcgarrybowen are boundless," Gordon Bowen, McGarryBowen's founder, chairman and chief creative officer said in a statement. "This is an exciting role that requires an incredible amount of focus, vision, and courage to capitalize, and Tom has all of those qualities."

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