MDC's Assembly Snags M&C Saatchi New York CEO Jeff Brooks

Part of His Role Will Be to Build Better Connections Between Assembly and Other MDC Shops

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Jeff Brooks
Jeff Brooks

MDC's recently revamped media agency group, Assembly, has hired Jeff Brooks as its chief commercial officer.

Mr. Brooks was most recently CEO of M&C Saatchi's New York office, and previously he was New York CEO and chief digital officer at Euro RSCG (now Havas WW).

In his new role, he'll lead Assembly's business development, strategic services and creative-agency partnerships. He'll also oversee research.

"We wanted someone with a broad understanding of what we're doing, including brand strategy and how it relates to our business," said CEO Martin Cass. "The other part of his role is how do we liase back with our [other MDC] agency partners."

The hire comes only a handful of months after MDC merged its TargetCast and RJ Palmer media agency brands under a newly created Assembly brand and hired media vet Mr. Cass to run it. The group has since added Fox Sports Media Group's Catherine Warburton as chief investment officer and former Isobar chief strategy officer Michael Nicholas as chief experience officer. The addition of Mr. Brooks indicates that the shop is positioning itself as a one-stop-shop with the muscle to go beyond traditional media.

"It's hard to define what isn't media in this day and age," said Mr. Brooks in a statement. "The creative opportunities are boundless. I've been itching to make this shift for a while and was waiting for the right time and place. I think I've found both."

M&C Saatchi is a London-based agency that went public in 2004. The shop was founded in 1995 by brothers Maurice and Charles Saatchi following their departure from Saatchi & Saatchi. Last year, the shop saw an 8.5% boost in revenue to $310 million, largely aided by the U.S. business, which grew 76.4% from $10.6 million in 2012 to $18.6 million in 2013.

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