MEC Hires Amanda Richman as U.S. CEO Ahead of Merger With Maxus

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Amanda Richman.
Amanda Richman. Credit: MEC

GroupM media agency MEC has hired Amanda Richman, president of investment at Starcom USA, to be U.S. CEO.

MEC lost its North America CEO earlier this year when Marla Kaplowitz left to become president-CEO of the 4A's. Richman will join the agency in October and report to Tim Castree, the global CEO of MEC.

GroupM, part of WPP, in June announced it would merge MEC with Maxus to cut costs and free resources to reinvest in Essence, another of its agencies, in an effort to "pivot to the future growth areas of our business," as GroupM global CEO Kelly Clark said at the time.

The combined Maxus-MEC will be led by Castree. The merger is expected to be complete by January.

Castree says Richman's 20-plus years of experience in digital, investment, innovation and client leadership made her a good fit.

In her most recent role at Starcom USA, part of WPP rival Publicis Groupe, Richman led the agency's cross-channel investment practice for clients including Samsung and Bank of America. She was previously president of digital at Mediavest and held roles at IPG and Time Warner. Ad Age named Richman a Media Maven in 2012.

Starcom plans to name Richman's replacement next week.

"We're sad to lose Amanda but honored that another agency has chosen a senior Starcom leader as their new CEO," Starcom USA CEO Kathy Ring said in a statement. "We thank Amanda for all of her contributions over the years and we truly wish her the best in her next endeavor."

According to the Ad Age Datacenter, MEC notched $1.01 billion in worldwide revenue in 2016, up 3%, while Maxus grew 10.8% in worldwide revenue to $515.1 million.

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