Michelin Puts U.S. Creative and Digital Accounts Into Review

Incumbent Campbell-Ewald Previously Lost Tire Maker's Planning Account

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DETROIT (AdAge.com) -- Michelin North America is calling a review for its national creative and digital accounts, according to an executive close to the matter.

The incumbent, Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., won Michelin's estimated $35 million general-market creative and planning account in summer 2001 and the tire maker's digital account in fall 2005. Both accounts involved reviews.

A spokesman at the agency declined to comment, referring calls to the marketer. A spokeswoman at Michelin said she could not confirm anything "at this time."

MediaCom makes gains
Campbell-Ewald lost Michelin's U.S. planning business last summer to WPP Group's MediaCom. MediaCom also handles media duties for Michelin's other brands, such as BF Goodrich, Uniroyal, Michelin Maps and Guides and the TCI Tire Centers distribution network.

Last month, France's Michelin Group reported a 2.6% drop in net sales for the first quarter, citing what it said was a "general decline" in European and North American replacement-tire markets. The company noted that raw materials costs had risen in the period vs. a year ago.
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