Mindshare Names Colin Kinsella North American CEO

Former Digitas Exec Succeeds Antony Young, Who Moves Into New Post At WPP Media Shop

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WPP's Mindshare has hired Digitas' Colin Kinsella as CEO for North America. Mr. Kinsella will succeed Antony Young, who is moving into a global business development role at the firm.

Colin Kinsella
Colin Kinsella

"Our challenge as a business is to realize media's potential to be our client's lead business partner," Mindshare Global CEO Nick Emery said in a statement. "Everything begins and ends in media, and Colin's leadership will ensure that Mindshare is a business partner above and beyond the conventional."

In March, shortly after the Digitas-LBi merger, Tony Weisman replaced Mr. Kinsella as CEO of Digitas North America. At the time, a Digitas spokeswoman had said: "Colin is exploring other options within the Groupe. The decision for Colin to step down as CEO was a mutual agreement."

Mr. Young joined the shop from Publicis Groupe's Optimediain 2011, during a rocky time on the new business front for Mindshare. Weeks into his new role, Sprint moved the bulk of its business, including Mindshare's media business, to Publicis Groupe. Soon after, Unilever put its global media business up for review (Mindshare supported the U.S. business).

But under Mr. Young's leadership Mindshare retained its Unilever business in the U.S. and it's been active on the pitch circuit. The firm has bulked up its roster with Bacardi USA, Lionsgate Studios and TGI Friday's.

Mindshare will also play a leading role on the new integrated WPP Chanel account, which the holding company won last week.

"I want to thank Antony for leading North America for the past 20 months and for his many contributions to the success of our agency," Mr. Emery said. "He did excellent work, bringing us a fresh perspective and new ideas."

Both Mr. Kinsella and Mr. Young will report to Mr. Emery.

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