Media agency Mindshare, part of WPP's media investment company GroupM, promoted Adam Gerhart to global CEO, effective January 2021. He has been serving as U.S. CEO since 2016, a role he will maintain until a successor is named, for which Mindshare says a search is underway.
Gerhart will take control of Mindshare's 10,000-person global network, spanning 116 offices in 86 countries, which manages $24 billion in media investment billings globally, according to COMvergence estimates. He replaces Nick Emery, who was fired in October, with WPP saying only that Emery had “left the business with immediate effect following a clear breach of the company’s code of conduct.” GroupM CEO Christian Juhl took over the role on an interim basis.
“Adam has an unrelenting commitment to clients and to team Mindshare,” Juhl said in a statement. “He brings a strategic business sense combined with a commitment to clients and culture. Adam has always played a pivotal role in Mindshare and our clients' success around the world, which makes him the perfect fit to now lead the agency into a new era globally.”