McCann New York promoted Daniel Rodriguez to executive creative director and Lauren McCrindle and Erin Wendel to group creative directors. Rodriguez began at McCann as an art director in 2000 and has worked with brands like Cigna and Nespresso. He will continue to co-manage multiple accounts with creative partner Larry Platt. Wendel and McCrindle are a creative duo that teamed up in their native Canada 13 years ago. Previously, they worked together at McCann Toronto.
We Are Unlimited hired four new creatives. Cristina "Tin" Sanchez joins as group creative director, creative partners Jimmy Dietzen and Josh Mizrachi join as creative directors and Kat Dudkiewicz has been hired as an associate creative director. Most recently, Sanchez was SVP, creative at DigitasLBi in New York. Dietzen and Mizrachi worked together at Leo Burnett and were VP/creative directors at Cramer-Krasselt. Dudkiewicz has worked at FCB New York, Droga5, Leo Burnett and Crispin Porter + Bogusky, which is where she got her start working on Burger King, Domino's and Coke Zero.
Adam Reeves returns to Goodby Silverstein & Partners as director of innovation. He served as creative director at Goodby from 2012 to 2016. Reeves was an executive creative director at 215 McCann and then worked at R/GA SF, leading creative work on Xbox, Pandora, Google, Airbnb and Ubisoft. He also held roles at BBH NY and BBDO NY. His video for Weezer's "Pork and Beans" won the 2010 Grammy for best short-form video.
EP+Co hired Mason Hedgecoth and Jesse Potack as creative directors. In his previous role, Hedgecoth was a freelance creative director, leading projects including Walmart's 2018 Oscar campaign, "The Box." Prior to that, he was creative director at Saatchi NY where he helped create the "First Kid, Second Kid" campaign for Luvs. Previously, Potack was executive creative director at Translation and spent the majority of his career at McCann.
Troika Media Group is merging brand communications and experience marketing company, Mission Media. The newly combined company will be named Troika/Mission Group. Mission Media founder Nicola Stephenson will become president of TMG, and Jon Forsyth, co-founder of Adam & Eve DDB, will be strategic partner.
Tasha Dean joined The Martin Agency as head of integrated content. Previously, she has worked at Taxi, then TBWA in Canada and Chicago, followed by her most recent role as head of digital operations for TBWA/Chiat/Day New York. She has worked with brands like Nissan, Visa, Apple, Gatorade, McDonald's, Michelin, Kraft, Johnson & Johnson, H&M and Accenture.
Mark Krajan has joined DDB San Francisco as group creative director. He joins from Butler, Shine, Stern & Partners where he served as creative director. Previously, he worked at TBWA/Chiat/Day L.A. and the former McCann-Erickson San Francisco. He then founded his own agency in San Francisco with clients such as Yahoo!, Logitech, the San Francisco Visitors Bureau, and the San Francisco Earthquakes. The agency later merged with Teak.