Mullen Lowe Wins Account for New JetBlue Card

Credit Card Will Launch in First Quarter

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Interpublic's Mullen Lowe and its media unit, Mediahub, have been named creative and media agencies for the upcoming JetBlue credit card after a review.

Credit: Courtesy Jet Blue

The credit card will be issued by Barclaycard and JetBlue on the Mastercard network. News that JetBlue and Barclays would join forces surfaced in February, after JetBlue and American Express, its lender on that card since 2005, parted ways. A spokesman for the agency said that the card will be available in the first quarter, but declined to provide a more detailed date. Representatives for the agency and for the credit card also declined to provide details on how much was being spent, and how large the account is in terms of revenue.

Mullen Lowe already is the lead agency for JetBlue, an account the shop has had since 2010.

"Mullen Lowe and Mediahub have been terrific partners to JetBlue, and as we launch this new partnership with Barclaycard, we saw the clear benefit of an agency that understands our mission and values, and that brings a complete set of marketing capabilities to every assignment," said Jamie Perry, VP-brand and product development at JetBlue, in a statement.

"JetBlue and Barclaycard are embarking on an exciting and innovative venture together, and we're proud to be their partners in bringing this new and different card offering to market," said Lee Newman, the shop's relatively new U.S. CEO, in a statement. "Everything JetBlue does has a high dose of humanity, so we know that their new card offering with Barclaycard will be unique and will deliver great value and benefit to the customer."

Mullen Lowe materialized earlier this year after Interpublic brought together Mullen and Lowe. Alex Leikikh, who was Mullen's CEO, is CEO of the merged agency. Mr. Newman joined as U.S. CEO not long after.

Mullen Lowe in May won the Royal Caribbean account after a review.

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