CHICAGO (AdAge.com) -- The Nasdaq Stock Market named WPP Group's RTC Relationship Marketing, Washington, as its direct-marketing agency of record.
Nasdaq awarded RTC the $1 million to $3 million account after a review that included Havas Advertising's
Brann Worldwide, Baltimore; DMW Worldwide, Berwyn, Pa.; Panoramic Communications' Earle Palmer Brown, Bethesda, Md.; and Trahan, Burden & Charles, Baltimore.
There was no incumbent at the time of the pitch.
Havas-owned McKinney & Silver, Raleigh, N.C., handles Nasdaq's $30 million general advertising account.