Yesterday, branded films for Old Navy and Dolby were among those honored with 2015 Daytime Emmy nominations by the Academy of Television Arts & Sciences.
Both films were created out of CAA Marketing and earned six nominations total. "Silent" is a Dolby-sponsored short about father-daughter street performers who go on to discover a magical contraption that helps them combine sound, picture and adventure. It was directed by the team of Brandon Oldenburg and Limbert Fabian of Moonbot Studios, the company behind Oscar-winning short "The Fantastic Flying Books of Mr. Morris Lessmore," as well as Chipotle's celebrated "Scarecrow" campaign. It also featured sound by Oscar-nominated sound designer Steve Boeddeker. The film earned five Emmy nominations for Outstanding Special Class Animated Program, Outstanding Directing in an Animated Program, Outstanding Sound Mixing, Outstanding Sound Editing and Outstanding Music Direction and Composition.
Old Navy's "Unlimited" earned a nomination in the category of Outstanding Special Class--Short Format Daytime Program. Launched last August as part of the retailer's back-to-school push and directed by Biscuit's Matt Dilmore, the musical-themed short featured a young girl singing about the angst of going back to school and featured an uplifting track by Tony-nominated musicians Pasek & Paul ("Smash," "James and the Giant Peach").
Elsewhere in the brand world, Macy's also earned two nominations for its 88th Annual Thanksgiving Day Parade broadcast on NBC, in the categories of Outstanding Directing Special Class and Outstanding Sound Mixing--Live Action.