NESTLE REALIGNS GLOBAL PET FOOD ACCOUNTS
NEW YORK (AdAge.com) -- As expected, Nestle has realigned creative assignments globally for its Purina PetCare division.
Publicis Groupe, led by its Fallon Worlwide unit in Minneapolis, will oversee global efforts for the Purina umbrella brand as well as individual Pro Plan, O.N.E., Dog Chow and Puppy Chow brands. Fallon previously handled only U.S. advertising for all but Pro Plan.
Omnicom Group's DDB Worldwide
Billings for the varied accounts were not disclosed.
Nestle, headquartered in Vevey, Switzerland, earlier this spring awarded Interpublic's Universal McCann its $375 million media buying account for Purina after a review.