Omnicom's BBDO is the Incumbent Agency

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SAN FRANCISCO ( -- Office Depot, the world's No. 2 office supply store chain, has begun a review for its $95 million advertising account, according to executives familiar with the situation.

Office Depot, based in Delray Beach, Fla., had consolidated the bulk of its advertising duties with Omnicom Group shops: BBDO, New York, has handled the main creative, while Zimmerman Partners handled retail aspects and OMD handled media planning and buying.

Account conflict
The review was in part a result of a conflict resulting from the move of FedEx Kinko's into the office supplies business, one executive familiar with the situation said.

Joanne Davis Consulting, New York, has been hired to handle the review, the executive said. Executives at Office Depot did not return calls by deadline. BBDO executives declined comment and referred calls to Office Depot.

In January 2003, Office Depot gave its $200 million global media planning and buying business to OMD.

BBDO's most recent spot for Office Depot, which has used the long running tag line of "Taking Care of Business," is centered on the retailers' promotion in which it gives 5% of purchases to local schools.

Office Depot spent $39.4 million in advertising from January through May of 2005 and $95.8 million for 2004, according to TNS Media Intelligence.

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Matt Creamer contributed to this report.

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