Olive Garden Reviews Creative Agency Account

WPP's Grey Has Worked on Brand for More Than Three Decades

By Published on .

Olive Garden deal
Olive Garden deal

Olive Garden is putting its creative agency account into review, the company confirmed. Grey, which has been working on the account for more than 30 years, is defending the business.

"Grey has been a tremendous partner and has played an important part in helping to build the Olive Garden brand," said Jose Duenas, exec VP-marketing at Olive Garden, said in a statement. "We deeply value the relationship we have with them and are glad they will be a part of this process."

"For more than three decades, we have helped grow Olive Garden into one of the most recognizable brands in the country," Michael Houston, CEO of Grey North America, said in the statement. "We look forward to being a part of the review process."

The review is being led by Pile & Co.

Olive Garden parent company Darden, which also owns LongHorn Steakhouse, earlier this year reviewed its media business for Olive Garden and LongHorn, though Starcom retained the Olive Garden business.

Olive Garden spent $155 million on U.S. measured media in 2014, according to Kantar Media, down from $173 million in 2013.

Most Popular
In this article: