Olson Names StrawberryFrog's Kevin McKeon Chief Creative Officer

Move Is Latest Executive Change at Minneapolis Agency Since ICF Acquisition

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Kevin McKeon
Kevin McKeon

Olson has named Kevin McKeon its new chief creative officer.

Mr. McKeon replaces Dennis Ryan, who left the agency to start his own shop. Mr. McKeon comes to Olson after 11 years at StrawberryFrog, where he was chief creative officer.

The hire is the latest in a series of executive shifts since Olson was acquired by ICF International in October of last year. Shortly after the acquisition, executive creative director Mike Fetrow left the agency, and just last month, Mitchell Caplan, Olson's chief marketing officer, left the agency to be CMO at IBT Media.

Earlier this year, Olson named Jurene Fremstad as its new senior VP of strategy. The agency has also recruited former Wunderman VP and group account director Rick Schwenk as VP of client services, and former Acquity Group exec VP Andy Peebler. Mr. Peebler is leading business development across ICF's recently acquired marketing-services companies, which includes Olson.

"Kevin has a track record of conceiving and driving highly effective, extraordinarily creative and truly integrated campaigns that deliver business outcomes on a global scale, and he understands Olson's model is built to spec for the realities of today's media landscape and empowered consumers," said John Partilla, executive VP of ICF's newly formed Digital Services Group and CEO of Olson in a statement. I cannot imagine a better fit for our agency's model -- or its ambitions."

Prior to StrawberryFrog, Mr. McKeon was an executive creative director at BBH, and before that he had various creative director roles at agencies like BBDO and Lowe. Throughout his career he's worked on brands including Axe Body Spray, Levi's, Heineken, ING Direct, Sam's Club, Orexo Pharmaceuticals, Pampers and Johnnie Walker.

"From our first meeting onward, I've been really impressed by Olson's deep integrated capabilities, their sophisticated thinking, and their incredible grasp on what smart, ambitious clients are looking for in 2015 and beyond," said Mr. McKeon in a statement. "I think Olson is poised to make a great leap forward, and I'm just excited to be part of it."

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