MPG Loses $50 Million Broadcast TV Assignment

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NEW YORK ( -- Office Depot handed its estimated $200 million global media buying and planning assignment to Omnicom Group's OMD.

The office supply retailer is consolidating newspaper and print buying as well as media planning duties, which were all handled in-house, with OMD. The agency also gets Office Depot's $50 million national TV broadcast assignment, which had been with Havas' Media Planning Group.

The move does not affect Office Depot's $50 million creative account, which is handled by Omnicom's BBDO Worldwide, New York.

Relationship was 'sound'
"Our long-standing relationship and service with Office Depot was sound," said Jim Rose, CEO of MPG USA, in a statement. "This decision came only out of their need to consolidate creative and media efforts under one umbrella. We wish them all the best for their future success."

Office Depot spent $90 million in measured media in the U.S. between January and October 2002, according to Taylor Nelson Sofres' CMR.

Office Depot and competitors Office Max and Staples have enjoyed a 14-year run of growth but are now locked in a battle for a shrinking market share. In cost-cutting moves last year, Office Depot closed 70 of its 820 stores while Office Max shuttered 50 stores.

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