After more than 20 years at Omnicom Group's Porter Novelli, Procter & Gamble is considering other agencies to handle public relations for Gillette.
Porter Novelli -- which referred calls for comment to P&G -- is expected to defend the account. People familiar with the pitch say Porter will face off against a quartet of agencies that are a mix of roster and non-roster shops. P&G spends an estimated $4 million to $6 million on PR for its Gillette brand.
It's an unexpected move for a company that rarely moves business outside its U.S. PR roster, which includes Publicis Groupe 's MSLGroup and Interpublic Group's DeVries, as well as independents Paine PR, Taylor and Marina Maher Communications.
"We are undertaking a review of our global PR efforts on Gillette to ensure we continue to field the growth of the world's largest grooming brand and make sure we meet the constantly evolving needs of our male grooming business," said Damon Jones, global communications manager of male grooming at P&G. "PR is a critically important part of our mix and ensuring we have the right capability in place, as we do across all communications disciplines, is an ongoing effort."