Although the agency isn't known for its creative work, Mr.
Olavarrieta sees opportunity in its existing client base and
potential new business.
"It will be a lot of agency initiative work," said Mr.
Olavarrieta, who was on his way to Puerto Rico on Thursday to shoot
a commercial for the NBA. "We have to bring work and put it in
front of the client and say 'how about these other three
He began his career as a copywriter at Leo Burnett in his native
Mexico. He moved to the U.S. 20 years ago as a creative director at
Miami agency Alma (then called Del Rivero Messianu
DDB). He was later chief creative officer at
the Vidal Partnership, and a partner in two
short-lived U.S. Hispanic startups, Ole and Adrenalina. He joined
Dieste in 2011 as chief creative officer and later held several
other positions there.
D Exposito & Partners is No. 23 in the ranking of the
largest U.S. Hispanic agencies in Ad Age's Hispanic Fact Pack, with
2015 revenue of $9.6 million. The 40-person shop positions itself
as "The New American Agency" and clients include AARP, McDonald's in the Tri-State area and
Tajin, a chile pepper-like condiment often added to fruits and
vegetables in Mexico.
Mauricio Galvan, the agency's former partner and chief creative
officer, left a year ago, joining Anomaly in January 2016 as a
creative director working on both general market and U.S. Hispanic
accounts. (Leo Olper, who joined the D Exposito agency with Mr.
Galvan in November 2012 as a partner, business development and
integration officer, departed in November 2016 and moved last month
to Austin and Omnicom-backed Hispanic shop LatinWorks, where he is SVP, managing