Shift From Grey Prompted By Arrival of New Marketing Exec

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CHICAGO ( -- "Take and bake" pizza maker Papa Murphy's has moved the creative portion of its account to David & Goliath, Los Angeles, from Grey Global Group's Grey Worldwide, San Francisco.

The move follows the arrival of Rob Elliott as executive vice president of marketing for the fast-growing marketer. He joined the chain in April from the same post at Quizno's Corp., ending for him a seven-year hiatus from the pizza category. Mr. Elliott first met David & Goliath Chairman-Chief Creative Officer David Angelo when the two worked together at Cliff Freeman & Partners on the Little Caesars pizza account.

"[Grey is] doing a lot

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right in San Francisco, having just brought in a new creative director, but I just thought it was time for a clean break for this brand," Mr. Elliott told "I just wanted to get onto proven resources. David & Goliath embraces what I'm looking for in an agency."

Grey will continue to handle media for a selection of Papa Murphy's co-ops, according to an executive familiar with the situation. In August 2001, the pizza chain, with 628 units in 21 states, awarded its estimated $12 million advertising account to Grey. With plans to open an additional 100 stores by the end of the year, Papa Murphy's will break new ads in September.

Also at the end of August, the agency will begin shooting a new branding campaign promoting the take-and-bake concept to time-pressed consumers. The pizza's are prepared with a semi-baked crust, sauce and toppings, and consumers can finish baking it at home.

Mering & Associates, Sacramento, Calif., and Woodson & Neuroth, Beaverton, Ore., previously worked with Papa Murphy's.

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