Penn State University's Board of Trustees has enlisted Omnicom Group agency Ketchum for crisis communications counsel, the firm told Ad Age .
The agency selection follows news related to allegations of child sexual abuse charges made against former defensive coordinator Jerry Sandusky.
Mr. Sandusky broke his silence on Monday, denying charges that he sexually abused young boys and that he's a pedophile. In an interview on NBC's "Rock Center," he said: "I could say that I have done some of those things. I have horsed around with kids. I have showered after workouts. I have hugged them and I have touched their legs without intent of sexual contact."