Poultry company Perdue has ended its 40-year relationship with Deutsch and its predecessor shops, opening up its creative account for review, as well as digital planning and buying handled by RJ Palmer, social media handled by PR firm Fleishman Hillard, and possibly the website work at Marriner Marketing. The consultancy SRI is overseeing the review.
RJ Palmer will continue to be agency of record for traditional media planning and buying. Fleishman-Hillard has been invited to participate in the review.
The company said it is looking to consolidate marketing duties at one agency. "Perdue Farms is conducting a search for a strategically based, highly creative and innovative lead agency to handle our integrated traditional and nontraditional (digital/social media) advertising and communications," Perdue spokeswoman Julie DeYoung said in a statement to Ad Age . "The motivation for the search is to consolidate marketing services for greater integration and efficiency."