Pitch Names President Rachel Spiegelman CEO

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Pitch's incoming CEO Rachel Spiegelman
Pitch's incoming CEO Rachel Spiegelman Credit: Pitch

Pitch, a Project Worldwide agency, has appointed President Rachel Spiegelman as its new CEO, effective January 1, as current chief executive Jon Banks transitions to the role of chairman.

Ms. Spiegelman, who has been with Pitch since Mr. Banks co-founded the agency in 2008, will retain her title of president for now, but not for the long-term. The goal is to have someone else – most likely from the existing executive team - take on the president position in the next year or so, said Ms. Spiegelman, who will report to Project Chairman-CEO Robert G. Vallee, Jr.

As chairman, Mr. Banks will take on an advisory role within Pitch and maintain high-level client relationships. Some of Pitch's clients include Burger King, Pepsi, Quicken Loans, Netflix's "Orange is the New Black," Public Storage and the Waldorf Astoria.

Ms. Spiegelman, one of Ad Age's 2016 40 Under 40 honorees, was named president of Pitch in April 2013, about a year before the agency was acquired by Project.

"Pitch is as much a part of my life and bloodline as my family, my two kids and my personal interests," said Ms. Spiegelman, adding that she wants to focus on "where Pitch is when 2020 comes around."

To figure out how to steer the agency going forward, Ms. Spiegelman said she'll focus on potential new partners, different types of clients and the female leadership movement.

Prior to Pitch, Ms. Spiegelman held various marketing positions at companies such as 20th Century Fox and MTV Networks.

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