But Mr. Martinez wasn't the only subject of criticism in light
of the suit. Publicis CEO Maurice Levy also caught
his share of backlash for the way he responded to the news coming
out of rival WPP in an interview following his conference keynote.
"I don't believe what happened at JWT is an example of what's
happening in our industry," Mr. Levy said during the Q&A with
New York Times media columnist Jim Rutenberg. "It's a one-time
mistake, a huge mistake, a huge fault. But it's not a fair
representation of the industry."
Among those criticizing Mr. Levy's statement was WPP CEO and
rival Martin Sorrell.
Mr. Sorrell said he disagreed "violently" with Publicis Groupe
CEO Maurice Levy, who told the audience that the Mr. Martinez
situation is a "one-man mistake."
"Maurice has a habit of ignoring the facts and not letting the
facts interfere with his analysis," said Mr. Sorrell, who was being
interviewed at the 4A's by The New Yorker's Ken Auletta.
Now Mr. Levy responding to criticism, clarifying his position in
a staff memo that was also made available on the Publicis
website.
Here's his message he sent to employees:
Bonjour,
Last week's talks* at the 4A's Transformation 2016 conference in
Miami and the larger discussion that has since developed on social
media and in the press, have, without question, called for a
clarification of my own.
When I replied to Jim Rutenberg's question, I focused on the JWT
problem, a WPP agency, and the allegedly racist, anti-Semitic, and
sexist comments made by its CEO, such as they were reported in the
complaint filed by Erin Johnson (case 1:16-cv-01805 filed on 10
March 2016 at the United States District Court for the Southern
District of New York: I encourage you to read the complaint, it is
appalling). I condemned them very strongly. I must say that his
comments, if true, are jaw dropping. To such an extent, that in my
opinion, they can only represent the unforgivable fault of one man,
as opposed to an industry-wide evil. On this point, I maintain my
position, and I dare hope that I am right - I can't for one second
imagine that it is common in our industry (or in any other) to make
jokes at every turn about women, blacks and Jews, and to speak of a
subject as sensitive as rape, as it was depicted in Erin Johnson's
complaint. Should a case of this nature be brought to our attention
in our own Groupe, we would react strongly and without delay.
I am not wide-eyed, and I am well aware that striking the
deserved balance is still some distance away. We know there is a
lot of work left to be done, across the industry, with regards to
compensation, mobility, promotions, leadership and hiring.
On gender equality and diversity, Publicis, its founder and
myself, are a part of those who have always been on the forefront
of the fight for equal treatment, hence our mantra "Viva La
Difference". I recalled that the first female CEO ever within our
industry was appointed by Marcel Bleustein-Blanchet, founder of
Publicis, in.1938. This may seem anecdotal, but it is far from
being so - eleven years before the landmark book The Second Sex by
Simone de Beauvoir was published. Our Supervisory Board is equally
made up of women and men and is chaired by a woman, an
intellectual, whose written and spoken statements on feminism go
without mention. We have 38% women in executive positions - even if
I know we must go the extra mile so that this number is higher,
especially for top positions. Hence my pride that our largest
agencies are managed by women. Our commitment on this front is
strong, and we hope to be even more exemplary, working hard to
achieve this goal. Thus, our support of initiatives that engage and
celebrate women and diversity in all its forms within the Groupe,
notably Viva Women and Égalité (Equality, an LGBT
movement). Thus, our financial support of the Women's Forum that
promotes gender equality and tackles societal challenges from a
women's perspective. We are not perfect, far from it, but we are
determined to take further action for as long as necessary.
As far as Martin Sorrell's comments, I must say that he once
again showed his extraordinary level of hypocrisy. I mean, really?
The situation began in his company, in one of his largest agencies,
with a CEO, therefore someone who is meant to lead by example. His
colleague did everything possible to have her story be heard,
without it being so, even from the very person who should listen --
the Chief Talent Officer. A situation that has been going on for
over a year, and his response as CEO of the largest advertising
company globally was nothing but a dilatory tactic, attacking ad
hominem one of his colleagues during a flagship industry event,
while my name was neither mentioned or implied in the question.
We could have expected more dignity from him, especially during
my interview. I refrained from damning WPP, whose reaction in this
affair is all but glorious. I know that we don't have the same
values, no matter the light we shed on our behaviors. Our actions
are living witnesses to our values, whether in business, family or
moral matters, or in regard to compensation. Rarely will Martin
Sorrell have so well deserved the description given to him by so well
by David Ogilvy.
Facts truly are stubborn things. For Publicis Groupe, gender
equality and diversity across the industry have mattered for
decades and we will continue to pursue them restlessly. Our values
are strong and generous - leaving no room for such behaviors that
tarnish our industry.
The David Ogilvy description for Mr. Sorrell that Mr. Levy
linked to was "odious little jerk."
In a response Tuesday evening, a WPP spokesman gave no ground.
"From what we've seen and heard his comments, which were publicly
reprimanded immediately by Nancy Hill, head of the 4As, stirred up
a hornets' nest, which Levy is now attempting to deal with," the
spokesman said in an email. "Levy is clearly attempting damage
limitation for ill-judged remarks at the 4As Conference. We are
glad to hear he is attempting to reverse his original position.
After all, a foolish consistency is the hobgoblin of little
minds."