Publicis Media Appoints New Leaders Across Starcom, Zenith, MRY

Huge's Jason Whiting Becomes CEO of MRY

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Kathy Ring
Kathy Ring Credit: Starcom

Publicis Media is making more leadership appointments on the heels of the media agency network's recent and massive reorganization.

Starcom has named Kathy Ring to U.S. CEO from her current position of chief operating officer and president of the agency's Los Angeles operation. She succeeds Lisa Donohue, who was recently promoted into a global president role.

Sean Reardon
Sean Reardon Credit: Zenith Optimedia

Sibling agency Zenith has elevated Sean Reardon to CEO of Zenith U.S. from his current role as CEO of Zenith digital group Moxie. Mr. Reardon succeeds Lou Rossi, president of Zenith U.S., who becomes chief investment officer for the Publicis Media network, reporting into Dave Penski. Mr. Reardon will also contiue as CEO of Moxie.

Publicis also hired Jason Whiting, global managing director at Interpublic Group of Cos' Huge, to serve as CEO of digital shop MRY. He succeeds current CEO Matt Britton, who is moving into a chairman role. MRY was folded into the Starcom Mediavest Group network in 2014, after operating independently within the holding company in the U.S.

All U.S. brand leadership within Publicis Media will report into Tim Jones, CEO of Americas for Publicis Media.

"This strong roster of leaders will drive new levels of scale, business transformation and client value," said Mr. Jones in a statement. "I look forward to working closely with these leaders as we deliver upon the promise of our organization—a modern approach to gain efficiency and introduce structures for greater collaboration and effectiveness."

The move follows a reorganization that consolidated Publicis' six global media agency brands -- Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 -- into four global agency brands. Starcom and Zenith continue to operate as global agency brands. Mediavest and Spark have combined to be a third large global agency called Mediavest/Spark, and Optimedia and Blue 449 have come together to serve as the global challenger brand.

At the time, Publicis announced that ZenithOptimedia network CEO Steve King would oversee the larger consolidated Publicis Media network. The company announced additional new global roles for existing leadership at the network and individual agency brands. However, some of the promotions left holes for U.S. leadership.

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