At Leo Burnett, Judy John, who spearheaded the game-changing
"Like a Girl" campaign for Procter & Gamble's Always brand,
becomes chief creative officer for North America and retains her
role as CEO and chief creative officer of Leo Burnett Canada.
At Publicis Worldwide, Valerie Henaff, CEO of Publicis Conseil, one of France's two biggest
creative shops and the network's flagship agency, will add the new
title of global president.
After the Kevin Roberts debacle, Publicis Groupe execs want to
make it clear that advocating for gender equality starts at the
top, and the promotion of three senior women at the three creative
networks reflects the diversity in their ranks.
"Our board is run by a woman [Publicis Groupe's Supervisory
Board Chair Elisabeth Badinter]," Mr. Sadoun said. "Our two biggest
offices, Paris and New York, are run by women. Our commitment to
equality is very strong. I prefer to be judged on this subject
that's very important for us more on what we do and not what we
In other moves, Carla Serrano and Bill Kanarick will be promoted
to co-chief strategy officers of Publicis Communications. Ms.
Serrano became CEO of Publicis Worldwide's New York office in
January and Mr. Kanarick is chief strategy officer of
Publicis.Sapient, roles they will both keep.
Publicis Communications was formed on Jan. 2, 2016, as part of a
major reorganization of parent Publicis Groupe; it comprises the
agency company's creative networks and is run by Mr. Sadoun.
On the P&L front, Mr. Sadoun said Publicis Communications
has already made the move to a country-based P&L from a
brand-based P&L in more than 60% of its markets, accounting for
about 40% of total revenue and helping to foster collaboration and
remove barriers to total integration. Adding its two biggest
markets, North America and France, to be announced today, will help
bring that up to 80% of the world.
Mr. Sadoun, who likes to talk about helping clients achieve
transformation by using "the alchemy of creativity and technology"
– and who also favors long internal emails – said in
the most recent one that "we are completely moving away from brand
P&Ls to country P&Ls."
With the January reorganization, Publicis Groupe set up global
client leaders and allowed each global client their own P&L,
organization and structure.
Mr. Sadoun noted the global client P&L is an internal
measure at the holding company level, while Publicis
Communications' move to single country P&Ls reflects how the
creative agency division will be managed. He said both are "totally
revolutionary" in achieving integration.
Separately, Publicis Chairman-CEO Maurice Levy told the audience
at a Goldman Sachs media conference this week in New York that
Publicis Groupe's board will start deliberating on the much-awaited
decision about the identity of his successor in November, and make
an announcement by February. He is scheduled to retire in May 2017,
and Mr. Sadoun is considered his likely successor, perhaps with Mr.
Levy continuing to play a role. Mr. Levy returned to Paris before
today's Publicis meeting. Mr. Sadoun declined to comment on