Rapp Hires Mitchell Caplan as Chief Growth Officer

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Mitchell Caplan, Rapp's new chief growth officer
Mitchell Caplan, Rapp's new chief growth officer Credit: Courtesy of Rapp

Omnicom agency Rapp has hired adland veteran Mitchell Caplan to serve as its chief growth officer for the U.S.

Based out of Rapp's New York office, Mr. Caplan, most recently chief marketing officer at IBT Media, will report to Addison Deitz, exec-VP and director of global operations and client support. He will focus on client growth across the agency's U.S. offices, including New York, San Francisco, Los Angeles and Dallas. The role of chief growth officer has not been filled for a number of years, according to a Rapp spokesperson.

Mr. Caplan, who will also represent the U.S. on Rapp's global leadership team, was not immediately available for comment. Most recently, Mr. Caplan served as CMO of IBT Media. He has also held the CMO title at Olson, McCann and Young & Rubicam.

"He brings to Rapp deep experience in data and technology, as well as a reputation in our industry as a savvy and collaborative business leader," said Rapp Acting CEO Marco Scognamiglio in a statement.

Mr. Scognamiglio stepped in as CEO at the end of June when former Rapp CEO Alexei Orlov resigned due to a lawsuit alleging wrongful termination, retaliation and discrimination filed by the agency's former president, Greg Andersen

The lawsuit filed by Mr. Andersen followed an internal investigation of allegedly inappropriate behavior by Mr. Orlov that did not lead to action by Omnicom, people close to the situation said. The lawsuit alleged that several Rapp employees complained to human resources about what the suit charged was "destructive" and "discriminatory" behavior by Mr. Orlov that created "a hostile work environment." This behavior, according to the suit, included calling women "fat cows" and "telling a Jewish employee that he was miserly with money because he was Jewish."

Recently, Rapp Managing Director Rick Doerr left the agency. A Rapp spokesperson said the shop is in the process of seeking a replacement for Mr. Doerr.

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