Razorfish chairman Clark Kokich is going from agency to ad tech, making the jump to Marchex as chief strategy officer.
The move seems to be part of a larger trend. Former Razorfish CEO Bob Lord also recently left the shop to run AOL Networks as CEO. Similarly, WPP Digital exec VP of strategy David Spitz joined social publishing company RebelMouse this month as its new president and chief operating officer.
Mr. Kokich had been with the Publicis Groupe shop since 1999. He also sits on the boards of RocketFuel and Acxiom.
"We thank Clark immensely for his 14 years of service at Razorfish; he was absolutely invaluable in growing the agency from our pre-IPO status in 1999 through our sale to Microsoft in 2007," said a Razorfish spokeswoman.
She added that Mr. Kokich and Razorfish decided in January that he would leave the organization at the end of this month. "Preceding that plan, for the past several years in his role of Chairman, Clark has been very distant from the day-to-day business...We know that this position at Marchex will give him ample opportunity to get his hands dirty, a role where he clearly excels."
Marchex started as a paid search and directory network in 2003. Currently it touts ad tech for local businesses and capabilities in analyzing call data, among others. In 2012, Marchex said it would split into two publicly traded companies. But earlier this month, Marchex announced that it would not be splitting into two public companies, and that Archeo would continue to operate as as independent division of Marchex. Marchex has positioned its namesake company as a "pure play mobile advertising company focused on calls," according to a statement it made last year. The second was a domain and advertising company called Archeo.
"Clark's unique skills, insights and experience with transformative markets, combined with his deep understanding of sales, client development and marketing, is precisely what we need as we look to accelerate our opportunity with mobile and call advertising," said Russell Horowitz, CEO and chairman of Marchex, in a statement.
This month, the company announced a partnership with Marin Software for support in monitoring the ads that drive phone calls and the effect of those calls on a client's business. Marchex reported $39 million in revenue in the second quarter of 2013, compared to $34 million for the same period in 2012.