Launched as part of the Rockfish Labs incubator and now in the
process of spinning off as a separate company, YouEarnedIt has been
licensed to a handful of firms unaffiliated with the WPP agency.
Those include social sho-per-marketing firm Collective Bias,
Rogers, Ark.; digital shop IQ Agency, Atlanta; and Mass Relevance,
an Austin-based curation platform that resyndicates Twitter
content. Rockfish CEO Kenny Tomlin said WPP siblings Y&R, JWT
and 24/7 recently signed on to roll out the system, too. Client
Walmart is also piloting a test .
While no one is likely to stay on the job just for the points,
YouEarnedIt does provide a way to spread the love and recognition,
particularly to departments that may not always be the stars in a
company, Mr. Tomlin said. He's also considering adding a "client
portal" next year that would let client executives award points to
Mass Relevance CEO Sam Decker implemented YouEarnedIt six months
ago because it jibes with a core value at his firm --
"freesponsibility," or the democratization of responsibility. He
said he's tried other awards and incentives, but after six months
of YouEarnedIt, likes it better.
"My director of product management walked out on Friday holding
an Apple TV over his head and said, "Thanks, everybody,'" he said.
"So people can see it and it becomes tangible."
Mass Relevance isn't incorporating the system into employee
reviews because different functions may accumulate points at
different rates, Mr. Decker said, but Collective Bias is
considering it, said its chief operating officer, Amy Callahan.
She likes the social aspect of the system, set up with a news
feed for the 40-employee shop so others can chime in when someone
gets or gives points. "Not a day goes by where there isn't
activity," Ms. Callahan said.
Neither Mass Relevance nor Collective Bias have seen any signs
of employees gaming the system to reward one another
"No one has experienced that yet," Mr. Tomlin said. "Also,
almost all the companies on the system have their recognition feeds
set to public, so all their co-workers would see what had just
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CORRECTION: An earlier
version of the story incorrectly said Ogilvy & Mather is
rolling out YouEarnedIt.