Rosetta Chairman and Founder Chris Kuenne Steps Down

Mr. Kuenne will Focus on his Private Equity Firm Rosemark Capital Group and Continue to Teach at Princeton University

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Rosetta chairman and founder Chris Kuenne is stepping down two years after selling his digital agency to Publicis Groupe.

Chris Kuenne
Chris Kuenne

Mr. Kuenne founded Rosetta in 1998 and served as CEO until April 2013. His departure is part of a buy-out plan related to Publicis' acquisition of the firm in 2011, according to an executive familiar with the matter.

"Through vision and passion, Chris was able to build and scale a truly unique agency model,' Publicis Groupe Chairman and CEO Maurice Levy said in a statement. "Chris had already been non-executive Chairman for a while and thanks to a good succession plan and an excellent hand over to Tom Adamski, CEO, Rosetta will continue to grow and develop innovative strategy. I wish Chris the very best."

Mr. Adamski succeeded Mr. Kuenne as CEO in April. Prior to joining Rosetta and serving as president and chief client officer, Mr. Adamski was president and CEO of West Coast digital shop Level Studios. Rosetta acquired Level in 2010.

Mr. Kuenne is not getting back into the agency business any time soon. "As I move on to new pursuits as founder of the private equity firm Rosemark Capital Group and professor of technology and entrepreneurship at Princeton University, I look forward to Rosetta's continued success under Tom's leadership," he said in a statement.

The move comes months ahead of a planned merger between holding company giants Publicis Groupe and Omnicom.

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