Rosetta Taps Tom Adamski to Serve as CEO

Publicis Groupe Digital Shop's Founder, Chris Kuenne Becomes Chairman

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Tom Adamski
Tom Adamski

Tom Adamski is taking over as CEO at Publicis Groupe digital shop Rosetta.

Mr. Adamski, 40, most recently held the position of president and chief client officer. The move means that Rosetta co-founder and CEO Chris Kuenne will assume the role of chairman. Both executives will report into Publicis Groupe COO Jean-Yves Naouri.

The succession moves comes two years after Publicis acquired the digital shop for $575 million in cash, adding to its collection of some of the industry's biggest digital agencies, including Digitas and Razorfish.

Prior to the acquisition, Mr. Adamski was president and CEO of West Coast mobile firm Level Studios, which was acquired by Rosetta in 2010. Level remained independent within Rosetta and Mr. Adamski held onto the CEO role until 2012, when he was named president of parent Rosetta. Leading up to his most recent promotion this week, he oversaw and grew the agency's business development division, commerce solutions business and its "Smarter Commerce" program with IBM. He began his career in 1995 at Xing Technology Corporation, where he worked with audio/video streaming technology for IP networks.

"Tom's unique perspective on the interplay of branded content, technology platforms and connected devices is a key differentiator for Rosetta in how the agency personalizes the relationship between brands and consumers across touch points and over time," said Mr. Kuenne said in a statement. "The essence of why I founded Rosetta will be enhanced through Tom's leadership. He's proven to have the instinct and the character to lead Rosetta's next chapter."

Earlier this week, the Hamilton, NJ-based firm announced the opening of a new West Coast headquarters in San Luis Obispo, CA, where the new CEO is based. According to a release on the new office, the two-story building is expected to house 150 current team members with capacity to grow the location to more than 300 employees in the next three years. In a more recent statement announcing Mr. Adamski's promotion, the company said, "The new space represents a significant investment by Publicis and Rosetta to bring together technology, marketing and commerce expertise under the same roof."

According to the Ad Age DataCenter, in 2011, Rosetta achieved $250 million in revenue. That's a 21% boost from 2010.

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