Dick Roth, founder of search consultancy Roth Associates (now part of Roth Ryan Hayes), died "peacefully" at the age of 84 on Dec. 31, 2020, according to his obituary in the New York Times.
Roth founded Roth Associates in 1988, which was among the earliest ad agency consulting firms and Roth Ryan Hayes on its website credits him with foreseeing "the need to help marketers identify, select and compensate advertising resources." Added the firm: "Over 25 years ago, Roth established the agency search category in the United States with his founding of Roth Associates. Since then he has been involved in hundreds of searches, pioneering the best practices for the industry as a whole, for which the Roth Ryan Hayes consultancy has gained significant renown."
In 2016, the firm was acquired by Matt Ryan, former New York co-chairman and global brands president of Havas Worldwide, and Chris Hayes, ex-global chief marketing officer of Code and Theory, creating what is now known as Roth Ryan Hayes. Roth was chairman of Roth Ryan Hayes.
Ryan, CEO of Roth Ryan Hayes, said in a statement to Ad Age that Roth "was most proud of the role he found himself in as an honest broker between the ever changing need of marketers and the ever changing agency landscape. He loved advertising as a whole. The strategies. The work. And most of all, the people he came to know."