Incumbents Invited to Defend; 14 Agencies Get RFPs

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CHICAGO ( -- Quizno's launched a review for its creative, media, promotional and public relations duties and has invited 18 agencies to pitch the business, the restaurant chain said.

Stacie Lange, vice president for marketing, said the incumbents have been invited to defend their accounts. Those agencies are: independent Cliff Freeman and Partners, New York, which handles creative; Interpublic Group of Cos.' Initiative Media, New York, which has the media assignment; merchandising agency Interpublic's Zipatoni, St. Louis; and public relations agency Ogilvy PR, Denver, part of WPP Group.

Receiving requests
Requests for proposals have been sent to WPP's Ogilvy & Mather and Berlin Cameron/Red Cell, both New York; Omnicom Group's Goodby Silverstein & Partners, San Francisco and TBWAChiatDay, Playa del Rey, Calif; Interpublic's Carmichael Lynch, Minneapolis; Deutsch, Los Angeles; Martin Agency, Richmond, Va.; Publicis Groupe's Fallon Worldwide, Minneapolis; and Publicis & Hal Riney San Francisco; and independents Wong Doody, Seattle; Modernista, Boston; Mad Dogs & Englishmen and Wieden and Kennedy, both New York; and media shop Camelot Communications, Dallas.

Ms. Lange expects to name five finalists by the first week in July and to make a final decision by the first week of August.

Quizno's spent $26.8 million in measured media in the U.S., according to TNS Media Intelligence/CMR.

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