Search Consultants Talk Client-Agency Relationships
NEW YORK (AdAge.com) -- Ad Age last month moderated a special event for the Advertising Club of New York called "New Business Unplugged" that brought together eight of the country's top search consultants to weigh in on the state of client-agency relationships and the climate in 2010 for new business activity.
They were: Alan Krinsky of Alan Krinsky Associates; Jane Bedford of the Bedford Group; Dick Roth of Roth Associates; Ken Robinson of Ark Advisors, Joanne Davis of Joanne Davis Consulting; Lisa Colantuono of AAR Partners, Lorraine Stewart Lockhart of Rojek Consulting Group; and Brian Martin of SourceMartin in New York.
What did they have to say? Price is a factor in clients' decisions to put their accounts into review less than you would think and chief marketers' are more open today to letting consumers craft and be a part of brand messaging.
Here's an excerpt from our discussion.
|VIDEOGRAPHY: STEVE RADDOCK|