Sears Puts Craftsman, DieHard and Kenmore Brands in Review
Sears declined to comment, but executives familiar with the review said that the process is being managed internally by procurement. Y&R declined to comment.
The review is the second this month for a Y&R Chicago client. Earlier in August, the agency's Hotels.com account went into review. At the time, Y&R did not comment on whether it will defend the pitch. The Y&R network earlier this year logged a win for another retail account: its New York office is now JC Penney's creative.
And although Y&R is facing a possible loss, a decision to defend the account could bear fruit, if recent reviews from Sears are any indication. Sears Holdings' Kmart in early August wrapped a lengthy creative review (it started in January), only to retain DraftFCB, the agency that had been with the retailer since 2007. Sears Holdings in November kept on Havas' MPG (now Havas Media) as its media agency for Sears and Kmart after another protracted review.