NEW YORK (AdAge.com) -- Masterfoods USA is moving the creative assignment for its Snickers candy bar to Omnicom Group's TBWA/Chiat/Day, New York.
|The account move followed a review of roster ad agencies.|
Spending on the Snickers brand was $38 million in 2005, according to TNS Media Intelligence. The current tagline is ?Hungry? Grab a Snickers??
The agencies referred calls to the client, who confirmed the shift.
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Stephanie Thompson contributed to this report.